The primary claim in this ad is that cosmetic testing is harmful to whomever and whatever they are tested on. The woman in the ad has some sort of rash as well as marks on her eyes purportedly caused by poisonous cosmetics. The squirrel in the bottom corner of the ad knows that being the subject of such a test is unfavorable. The picture advertises that Cover Girl should not test product on animals and encourages people to purchase animal-friendly product. I assume although Cover Girl would not use such helpless and furry-cute animals for product testing, that they don't use their best models either! They probably outsourse testing.
-T. McFadden
Thursday, February 5, 2009
Wednesday, February 4, 2009
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